Hi there! I’m Trinity Shawnice Willard, a South LA native by way of Altadena.

Growing up in a musically inclined family, I was surrounded by people who loved creating art. But I was just as curious about how art reached audiences, who made it possible, and why it mattered. That curiosity has guided my journey ever since.

After earning two bachelor’s degrees from UCLA (Go Bruins!), I joined the TEC Leimert Nxt Lvl Digital Marketing Incubator, where I began exploring the intersection of digital marketing, culture, and storytelling. I was fascinated by how social media gave people the power to tell their own stories, shape their narratives, and connect with audiences on their own terms. It sparked a desire to help amplify the voices of people, businesses, and organizations with stories worth sharing.

Over the past five years, I’ve worked with brands, digital creators, and mission-driven organizations to grow their online presence and build authentic connections with their audiences. From developing social media strategies and producing content to tracking cultural trends and cultivating brand partnerships, I’ve learned how to bring ideas to life in ways that resonate with people.

Today, my interests extend beyond the digital space into creative production and live experiences. Whether I’m developing content, supporting a production, or helping bring an event to life, I’m drawn to work that brings people together, celebrates culture, and makes meaningful experiences more accessible. At the heart of it all, I’m curious about the many ways creativity can move people—and excited to keep finding new ways to make that happen.