Project

While working as a barista at Obet & Del’s for three years, I also took on the opportunity to help develop the café's social media strategy. My focus was to establish a more consistent posting schedule and grow its online community in a way that reflected the sense of connection already being cultivated in person.

Goal

Strengthen the café's online community by creating a digital presence that reflected the sense of connection and community customers experienced in person.

Approach

I focused on consistent content sharing and active community management, including responding to followers and reposting community content. These efforts helped increase audience engagement by 10%.

Featured Work